About Us

Store History

In 1983 Salvatore & Lorraine Vaccaro had an idea, to open a Jewelry store that would specialize in the sales, repair and loans of fine gold & diamond jewelry. Sal and Lorraine partnered with Zaven Carsajian who had some previous knowledge of the jewelry industry and in April of 1983 they opened a small but well stocked 300 square foot showroom with two jewelry cases. Business grew quickly. But after a few years Salvatore and Zaven parted ways due to differing business ideas. With the customers asking for more items and with limited showcase space, Salvatore and his son Steven moved the business to a larger 700 square foot showroom. The selection of fine jewelry tripled!

In 1995 with the need for even more space, another expansion was needed. Another 600 square feet of showroom space was added along with a new employee, Jehan Vaccaro.

In 2000 the store was yet again expanded to add another 700 square feet. This gave the store over twenty display cases and also added fulltime Jeweler, Benjamin Gonzalez. Benjamin was a major addition to the store. Previously Sal & Steven split the jewelry repairs between them while also doing other tasks. Having Benjamin streamlined the repair process. Allowing for both faster jewelry repairs and the ability to repair items w

hile customers wait.

Presently we have twenty showcases full of jewelry in a 2000 plus, square foot showroom with 4 full time salespeople, 2 part-time salespeople, and a full time jewelry maker!

Cases of Gold, Diamonds and Fine Watches

2002 From Left to Right
Jehan Vaccaro, Brenda Santiago, Steven Vaccaro, Lorraine Vaccaro, Salvatore Vaccaro, Paula Osorio