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Store History In 1983 Salvatore & Lorraine Vaccaro and their partner Zaven Carsajian started out with a 300 square foot showroom with 2 jewelry cases. Salvatore and his partner Zaven were the salespeople and ran the day to day business. After about 5 years Salvatore and Zaven parted ways. With the customers asking for more items and with limited showcase space, Salvatore and his son Steven moved the business to a larger 700 square foot showroom and six jewelry showcases. The selection of fine jewelry tripled! In 1995 with the need for even more space, yet again another expansion was needed. We added another 600 square feet of showroom space and added 4 more showcases and a new employee Jehan Vaccaro. In 2000 we expanded again another 700 square feet and added more showcases and added fulltime Jeweler Benjamin Gonzalez. Benjamin was a major addition to the staff. Previously Sal & Steven split the jewelry repairs between them while also doing other tasks. Having Benjamin has streamlined the repair process. Allowing for both faster jewelry repairs and the ability to repair a fine piece of jewelry while the customer waits & watch's. At present we have 17 showcases full of jewelry in a 2000 plus, square foot showroom with 4 full time salespeople, 2 part-time salespeople, and a fulltime jewelry maker! Many things have changed in twenty years, except for the goal we had set out to provide to our customers in 1983. "Provide a quality piece of jewelry at a discounted price, Every day of the year!"
2002 From Left to Right
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